/Sunnyville_(Welcome_Back_Spring)
This rather large website, created for the “Welcome Back Spring” campaign for home improvement stores Lowe's, was assembled by a team of several developers under the supervision of Francis Turmel.
I created two of the mini-sites featured in this project. The first one was “Moe's Pattern Challenge”, a challenging yard grass mowing game. The second one was a yard creator that allowed players to take care of a virtual yard and furnish it with Lowe's products, in a “The Sims”-style environment.
Date
2008
Agency
Client
Lowe's
Brand
Lowe's
Partner
Tribal DDB Chicago
Type
Online Campaign, Web
Platform
Adobe Flash
Programming Language
ActionScript 3
Role
Developer
Original URL
Archived Copy
Previews
Awards
Website of the Day, The FWA
2008-04-23
Mentions
Lowe's: Sunnyville, USA (Editor's Pick)
“In the fictional, virtual town of Sunnyville, visitors are introduced to neighbors including the chainsaw-wielding, bespectacled Moe, the mustachioed, barbecuing Gus and a hulking bear named Mike.”
(Creativity Online)
Lowe's Launches Spring Early With Cheerful Campaign
“The centerpiece is a section of the Lowe's Web site where consumers visit a make-believe town, Sunnyville, whose inhabitants are gaga over activities like grilling, gardening and riding lawn mowers.”
(MediaPost)
Additional Credits
Tech Director
Francis Turmel
Creative Director, Animation
Joon Park
Creative Director
Joe Bartolucci
Live Action Director
Tim Nolan
Project Management
Wes Adams