/MTA_Map

Annually, Work & Co performs an internal survey to identify projects and clients the company's employees want to work on. MTA has always rated high up in that survey, and after some insistence, we were lucky enough to strike a partnership with MTA and their design firm to then develop a new version of their famous online map, pro-bono.

Under the geometry-rich leadership of Robert Penner, Work & Co developed a beautiful, data-rich new map that not only attempted to be more useful than ever, but also to settle long-disputed design questions between Vignelli's and Hertz' version of the iconic subway map.

While it was done for free, this was a long project. Its development took over a year, with a full team and a wonderful client that was fully invested in improving the user experience of the existing map. My own contributions were in helping optimize some data transformation performance, increase visual fidelity, and reduce overall memory usage.

Still, giving its significance, it's a project I'm most proud of having helped bring to life. I'm also excited to see where it is taken to after the beta phase ends.

Date

2020

Agency

Work & Co

Client

MTA

Type

Web

Platform

HTML

Programming Language

TypeScript

Role

Developer

Pure programming time

62h 40m

Programming Libraries

React, Redux, Reselect, OpenLayers

Previews

Awards

Best in Category, Horizon Interactive Awards

Websites ➝ Government Agency

2021

Winner, Communication Arts Annual

Interactive ➝ Websites/Microsites

2021

Winner, Webby Awards

Websites ➝ Best Mobile User Experience

2021

People's Voice, Webby Awards

Websites and Mobile Sites ➝ Best Mobile User Experience

2021

Digital Craft Lion Gold, Cannes

Data & AI ➝ Real-time Usage & Targetting

2021

Gold, Indigo Awards

Mobile Design ➝ Innovative Use of Mobile Technology

2021

Gold, Indigo Awards

Digital Design UX & UI ➝ Digital Tools and Utilities

2021

Gold, Horizon Interactive Awards

Websites ➝ Responsive / Mobile Design

2021

Nominee, Webby Awards

Websites and Mobile Sites ➝ Best Mobile User Interface

2021

Nominee, Webby Awards

Websites and Mobile Sites ➝ Best Visual Design

2021

Nominee, Webby Awards

Websites and Mobile Sites ➝ Best User Experience

2021

Shortlist, Indigo Awards

Digital Design of the Year

2021

Shortlist, Indigo Awards

Mobile Design of the Year

2021

Media

The Map Mini-Documentary

Mentions

First Look: New York’s Digital Subway Map Comes Alive Today

“It’s so thoroughly up-to-the-moment that you can watch individual trains move around the system on your phone.”

(Curbed)

Finally, a Subway Map With Real-Time Train Locations and Delays

“The map will allow even the most novice straphanger to navigate the labyrinthine underground network, which is routinely plagued with disruptions.”

(The New York Times)

MTA’s Live Subway Map is a modern design masterpiece

“The new map has been heralded by the design community, and 100,000 riders are using it a month.”

(Fast Company)

NYC’s new subway tool settles the biggest debate in maps

“What Work & Co did, over the course of two years, was to create a new, digital map, that could combine the best of both worlds, including “the richness of the Hertz map and the clarity of the Vignelli diagram to have something that works for everybody.”

(Fast Company)

MTA Unveils New Digital "Live Subway Map" To Simplify Service Changes

“It's a huge step forward in communicating the often nearly incomprehensible service changes.”

(Gothamist)

Additional Credits

Design Partner

Felipe Memória

Technology Partner

Oliver Dore

Content

TJ Kearney

Product Management

Christina Kalsow-Ramos

Product Management

Kyle Fleisher

Product Management

Annie Lindahl

Product Management

Nick Bethlem

Designer

Marcela Abbade

Designer

Karina Sirqueira

Designer

Young Woo

Designer

Tsuriel Eichenstein

Designer

Sang Kim

Designer

Laura Pence Ambrose

Designer

Corbin Dowd

Copywriting

Anna Edwards

Lead Developer

Robert Penner

Developer

Pedro Putz

Developer

Estevão Lucas

Developer

Abbey Mondshein

Developer

Aaron Thomas

Developer

Maria Clara Santana

Developer

David Whitely

Quality Assurance

Kate Vnuk

Quality Assurance

Anna Vysotskaya