/Let_Your_Worries_Go

This was a website for Northwestern Mutual's online "Let Your Worries Go" campaign. Visitors could select a number of worries they want to get rid of, and how they wanted to do so.

It worked not only as a playful take on problems Northwestern Mutual can help their customers with, but also as a voting tool: at the end of the campaign in December 2008, the company donated 1 million dollars to causes that targeted the worry picked by the majority of the website's visitors.

The ragdoll physics were fun to play with; your worries responded to mouse dragging realistically, and it was amusing to just drag them around or to throw them away.

This was the last Flash website I developed using ActionScript 2, as ActionScript 3 already had many performance and development benefits.

Date

2008

Agency

Firstborn

Client

NorthWestern Mutual

Brand

NorthWestern Mutual

Partner

Downtown Partners

Type

Web

Platform

Adobe Flash

Programming Language

ActionScript 3

Role

Lead Developer

Programming Library

FLADE

Previews

Media

Let Your Worries Go (Walkthrough)
Let Your Worries Go (Downtown Partners Chicago)

Mentions

Northwestern Mutual: Let Your Worries Go (Editor's Pick)

“Digital production agency Firstborn is letting one virtually fling some of life's many burdens with a new site for insurance company Northwestern Mutual.”

(Creativity Online)

Additional Credits

Creative Director

Joon Park

Creative Director

Jim Schmidt

3D Graphics

Eric Eng