/Let_Your_Worries_Go
This was a website for Northwestern Mutual's online "Let Your Worries Go" campaign. Visitors could select a number of worries they want to get rid of, and how they wanted to do so.
It worked not only as a playful take on problems Northwestern Mutual can help their customers with, but also as a voting tool: at the end of the campaign in December 2008, the company donated 1 million dollars to causes that targeted the worry picked by the majority of the website's visitors.
The ragdoll physics were fun to play with; your worries responded to mouse dragging realistically, and it was amusing to just drag them around or to throw them away.
This was the last Flash website I developed using ActionScript 2, as ActionScript 3 already had many performance and development benefits.
Date
2008
Agency
Client
NorthWestern Mutual
Brand
NorthWestern Mutual
Partner
Downtown Partners
Type
Web
Platform
Adobe Flash
Programming Language
ActionScript 3
Role
Lead Developer
Programming Library
Awards
Website of the Day, The FWA
2008-03-19
Mentions
Northwestern Mutual: Let Your Worries Go (Editor's Pick)
“Digital production agency Firstborn is letting one virtually fling some of life's many burdens with a new site for insurance company Northwestern Mutual.”
(Creativity Online)
Additional Credits
Creative Director
Joon Park
Creative Director
Jim Schmidt
3D Graphics
Eric Eng