/Try_Kissing_the_Office_Hottie
This was another micro-site for Sobe's Try Everything campaign, similar in its approach to the Staring Contest but smaller in scope. It was created in about a week, something that still amazes me to this day.
This was a quick, linear experience anchored on Sobe's then current campaign based on quirky humor. In it, visitors could pick one of two "office hotties" to interactively kiss.
The playful aspect of this experience was on how this played out: we asked visitors to "kiss the camera", and detected (by measuring the camera's input brightness) whether they had done so.
In case of success, the conclusion of the experience was seeing their designated "hottie" turning into Sobe's signature lizard and walking away.
A simple experience, and of tricky sensibilities. But, as expected of Sobe, one that surprised visitors in its unconventional interaction expectations.
Date
2011
Agency
Client
PepsiCo
Brand
Sobe
Type
Web
Platform
Adobe Flash
Programming Language
ActionScript 3
Role
Lead Developer
Original URL
http://sobe.com/#/tryeverything/office-hottie (dead; try web archive)
Additional Credits
Creative Director
Dave Snyder
Designer
Leigh Whipday
Project Management
Jason Glassman
Video Direction
Will Russell
Video Editing
Akash Sheladia
Tech Director
Eric Decker