/Try_Kissing_the_Office_Hottie

This was another micro-site for Sobe's Try Everything campaign, similar in its approach to the Staring Contest but smaller in scope. It was created in about a week, something that still amazes me to this day.

This was a quick, linear experience anchored on Sobe's then current campaign based on quirky humor. In it, visitors could pick one of two "office hotties" to interactively kiss.

The playful aspect of this experience was on how this played out: we asked visitors to "kiss the camera", and detected (by measuring the camera's input brightness) whether they had done so.

In case of success, the conclusion of the experience was seeing their designated "hottie" turning into Sobe's signature lizard and walking away.

A simple experience, and of tricky sensibilities. But, as expected of Sobe, one that surprised visitors in its unconventional interaction expectations.

Date

2011

Agency

Firstborn

Client

PepsiCo

Brand

Sobe

Type

Web

Platform

Adobe Flash

Programming Language

ActionScript 3

Role

Lead Developer

Previews

Additional Credits

Creative Director

Dave Snyder

Designer

Leigh Whipday

Project Management

Jason Glassman

Video Direction

Will Russell

Video Editing

Akash Sheladia

Tech Director

Eric Decker